Institution Reserach

Today we had the task of producing information on the suitable choices for our institution research. In order to do this effectively I have created an emaze presentation on our choices, the background of each and our reasons behind each one.

 

Risk Assessment

Today as part of our film planning we were creating a risk assessment for the shooting of our film opening. The risk assessment will be put into place at our shooting settings, these are: HSBC bank in the Chelmsford City Centre and Green close in Springfield 

Film Opening Audience

The target audience for our film opening is bbfc 15, the reason for this is due to the language and violent references. However we have also used comedy references to suit a more mature audience. With bbfc 15 being our primary audience, our secondary audience would therefore would be an adult audience that would go with there children, This would be down to our genre and plot being suitable for both age groups whilst creating interest from multiple types of social backgrounds of young and mature adults.

Title Research

Our title research included us taking a variety of possible film names and taking a vote from our class, this is because our target audience is of the age of 15+, so we will receive a suitable outcome.

Triple Vengeance - 7

Hardcast Bullets -  2

Not So Die Hard - 10

The outcome of our film title vote has revealed that 'not so die hard' is the most popular for our genre and target audience. We have also decided to go with the final outcome for our film name as we also believe that the genre is accurately reflected in our film title, so will allow our audience to relate and understand the film from our film opening.

Marketing Campaign

Todays task included us producing a plan and research of our marketing campaign for our film opening. For this i have created a emaze presentation to show how we brainstormed each marketing method and how it will be done and how it will benefit our film opening.

Shooting Schedule

Film Opening Music Research

Today we were completing our planning for our film opening, this included researching our backing music, the aim for this is that is will reflect our genre in a strong light. We done our research by ensuring that the music we was using was at least 50 years old before taking a vote on which music was the best. The sound tracks we found were:

You really got me – the kinks

Paint it black – the rolling stones 

The four seasons – walk like a man

The Surfaris – wipe out.

Tequila – the champs.



Film Opening Story Board

Our final film opening planning included our production of our visual story board. To do this we used a story board template to separate each individual camera shot before adding a visual image and brief description for guidance.

Film Opening Title Research

Todays task was to complete any fine details of our film opening research. This included researching suitable fonts for our titles. We decided to produce a vote to decide which title font was the most suitable to our theme and genre.



Video Story Board

Today we were given the task of producing a audio guide through our story board. To do this we filmed our story board shot by shot whilst talking over what each shot will include.



Film Opening Moodboard

During todays lesson we were given the task of creating a mood board for our film opening. This mood board had to include costume, prop and setting research, therefore it had to show links and reflect the genre and plot of our chosen film opening.



Film Pitch Feedback



Our feedback from the class was both positive and negative. The majority of our feedback involved constructive feedback, this was aimed at improving the story line of our film opening to ensure there is a strong relation with our target audience as well as the genre of our film opening being clear. However there was a repetition of positive feedback outlining our originality and variety of shots

Costume Research

in todays lesson we were given the task to do some costume research and planning for our film opening. For this we have looked in to suitable costumes to suit our genre as well as finding and preparing our costumes so they are ready for filming.

Shot Diary

In todays lesson we were given the task to produce a shooting diary for our chosen film opening genre, to do this we came up with a plan of what shot types we wanted to include and the scenes we were wishing to use.

Shot diary

·         Outside still shot of the garage door opening, members wait for the whole door to open (slow).

·         Cut to close ups of each person to give actor name and nickname.

·         Shot from inside the van (open doors).

·         Cuts to outside shot of the van, loading the van, pass the camera in (object).

·         Panoramic of van driving away.

·         shot of inside the van, corner shot (awkward silence).

·         Low shot of jumping out the van.

·         First person view of running into bank.

·         Pan across the bank

·         Close up of someone’s face.

Dancing Animals Task

With todays task we will be doing our first editing of premier, with this we will be using dancing animals, James bond or chosen film clips and backing music to create a film trailer as part of our research and practice of editing on adobe premier.

As a result of my practice editing the positives include me being able to chain a sequence of clips together as well as being able to edit the clip speed, duration and transition. However I will need to practice further on putting visual effects to the video clips.

Film Opening Film Pitch

In todays lesson we were assigned the task to produce a film pitch presentation on our chosen film opening genre. This task involved us having to outline a basic story line, actors, plots and props. As well as this we had to present our film pitch to the class, with which we received feedback on how our film opening appeared to our target audience.

Prelim Task And Evaluation

Our prelim task was given a weeks time line to plan, film and edit. This timeline stretched from the 11/10/16 to the 21/10/16. During this time we were put into groups of 4, in which we were given a genre of film and were told to plan each camera shot, script and settings/props.

Original film ideas:

• sports genre- basketball or football.
• how sport can help individuals- bullying or sexism.
• clear yet interesting setting- sports hall.
• Film title- 'girls can't play'

From these ideas we decided to use basketball to show how girls are under rated when it comes to some sports, hence the title 'girls can't play'.

Planning methods:

 

Evaluation:

1) Who did you work with and how did you manage the task between you?

I was part of a group of 4 with Charlotte R, Anneka W and Holly C. To ensure we had a controlled role in the task we assigned clear roles for each person, We decided that Charlotte would film and me, Anneka and Holly would act, as well as helping to edit as a group.
 2) How did you plan your sequence? What processes did you use?

We used a story board as part of our planning for each camera shot and shot timing, as well as this we used a table to clearly present the scene number, camera shot and script. This was done as a group with each person giving input.
 3) What theorists do you think you could apply to your task?
 4) What factors did you have to take into account when planning, shooting and editing?

When planning our prelim task we had to consider the availability of each setting, casting member and timings. As well as this we had to carefully consider our time for filming and editing to allow enough time to finish filming and edit our film suitably.
 5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?

After completing our filming for our prelim it is clear that the success was the variety of shots we included through out and the clear representation of our sport genre, however the quality of filming and script in areas was not to the desired standard. Therefore what I would do differently is to allow more time to review each camera shot after filming to ensure the final film had a better quality.
 6) What did others say about your production?

Our general feedback from others consisted of being slightly confused about the message of the film as well as the shot quality being varied in areas. Finally a positive from others was that the genre was clear as well as being a suitable length.
 7) What have you learnt from completing this task?

From completing this task I have come to understand that planning your timings and availability of cast is a key factor in filming. Also I have learnt what camera shots work with certain genres and what shots don't work.
 8) Looking ahead, how will this learning be significant when completing your final film opening?

When completing my final film opening I will now take my mistakes from our prelim and ensuring that they are the key factor that is improved, this will be done by advanced planning, group discussions and allowing further time for filming shots that are vital to the genre of the film opening.

Film Opening Mark Scheme

in todays lesson we begun to look at the mark scheme for our film openings and what is expected to gain the highest marks as possible, as well as this we analysed multiple previous student film openings and discussed what made the opening good and what could be improved. Finally we was put into our film opening groups, my group consists of me, harry ford and Jess P.

Level 1 0–23 marks The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Level 2 24–35 marks There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Level 3 36–47 marks There is evidence of proficiency in the creative use of many of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

Level 4 48–60 marksThere is evidence of excellence in the creative use of most of the following technical skills:
• material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

In relation to the opening scheme mark scheme I believe this example would have received a high level 4 (56-58) marks. The reason I believe this film opening is a high level 4 because it consists of multiple camera shots, effects and it effectively reflects its genre of thriller. However I feel like it drops marks as it seems too long and in areas the quality of acting seems to lack effort/effect. I also feel this film opening received high end of level 4 as the quality of image and focus is high throughout each individual shot.

I believe this film opening is levelled at a high level 3/low level 4, the reason for this is due to the good variation of camera shots and clear genre representation. However the reason for the loss of marks to me is down to the lack of titles/credits, and the lack of originality. as well as this I feel like the colour resolution of some camera shots lack quality in some shots.

following the mark scheme for this film opening I would mark this opening as a high level 3, the reason for this is due to the varied quality of camera shots and the lack of quality and clarity in the scripted audio. However the this opening does use a wide range of camera shots.

Genre Task

todays task consisted of analysing the opening scenes of 'ghost ship', 'harry brown', 'clueless' and ' guardians of the galaxy'. This task involved us having to analyse the genre represented by key features of the opening scene such as camera shots, colour.

The opening of 'ghost ship' begins with a relaxed setting of gentle music and enthusiastic characters,

however the great contrast of the mysterious/unknown character that causes the dramatic scenes of horror is suggesting the genre of 'ghost ship' is going to be a hybrid of drama and mystery. The use of the slow panning of the

horror event and quick view of the cause of the event reveals how the mystery genre will be key through out 'the ghost ship'.

'Harry Brown' begins with clear drug usage, gang relation and violence through out. The use of the characters

opening in a dark setting/clothing with a theme of gangs and drugs is suggesting that 'harry brown' includes the

genre of crime. The use of the camera images being from a point of view shows how 'Harry Brown' is

likely to be a crime biography. Finally the use of slang language being heard before the opening images

also immediately sets the genre for crime for 'Harry Brown'.

The opening of 'clueless' begins with a theme of partying and summer holidays. Comedy is the genre we
can pick up from the energetic characters and language of the narrative. The use of the quick camera shots and hot city life reveals how 'clueless' is going to contain youth humour and therefore continues to reflect the genre of comedy. Also the use of the summer costumes and characters reveal a sense of romance as well as comedy.

'Guardians of the galaxy' begins with an abandoned futuristic setting, this setting is brought with a hint of
possible violence with fighting creatures, however this is overshadowed by themes of comedy based around the focus character. This therefore reflects how comedy will be the key genre through out, but will also include
action themes in a futuristic content. The clear icon and camera focus on the technology of the character is
revealing how 'guardians of the galaxy' is focused on a futuristic space plot with the genre of comedy/action.



Film Logo

Todays task included creating our own film logo, this can either be done using Photoshop or premier. to do this I have chosen to use premier, to create my logo I have imported a clip from you tube then placed the name of my media logo over the film, I have decided to have this film logo duration 5 seconds long.
 

Film Titles

in todays lesson we have been given the task to analyse and study a film opening title sequence, for this we are taking a film title sequence from 'art of the title .com' and taking screen shots of each stage of the title sequence. I have personally picked the 'captain America civil war' title sequence to analyse the title order.

the total time for the captain America title sequence was 1 minute 50 seconds, with the producers,  directors and team being shown in the first 55 seconds, the actors from 55 seconds to 1 minute 45, then the studios and film title in the last 5 seconds. I found that each title was given a 3 second time slot each.